The upgraded specifications and lower price are expected to keep Zeekr 001 competitive in the fierce price competition, helping Zeekr achieve its goal of doubling sales this year。

(Photo by Zeekr)

Zeekr, a high-end electric vehicle (EV) subsidiary of Geely Holding Group, has launched an updated Zeekr 001 shooting brake model, hoping to keep it competitive as one of its main sellers in the fierce price competition through upgraded specifications and lower prices。

Zeekr today launched the 2024 Zeekr 001 at a press conference held in Hangzhou, Zhejiang Province, where it is headquartered. The updated model comes standard with an 800 V electrical system, which has always been one of Zeekr's main selling points。High-end models introduced in the past few months, including the Zeekr 007。

Most of the electric vehicles introduced in the past few years are based on mainstream 400V platforms. The higher voltage helps to provide power. Although the cost of components is higher, the charging speed is faster and the energy consumption is lower。

Zeekr continues to offer four versions of the updated Zeekr 001, including two WE versions, all starting at 269,000 yuan ($37,370)。ME version price 29.From 90,000 yuan, the YOU version costs 32.From 90,000 yuan。

This pricing is below the price Zeekr 001 has been discounted over the past few months。

The old Zeekr 001 also has these four versions, of which two WE versions start at $300,000 before discounts, and the other two versions are 34.90 thousand yuan and 38.60,000 yuan。

On August 11, 2023, Zeekr announced the Zeekr 001 promotion, with two entry-level versions starting at 26.90,000 yuan, the other two versions start at 31.90 thousand yuan and 34.90,000 yuan。

The promotion expired at the end of 2023, but Zeekr announced on January 15 an extension of the incentive period with a discount of the same amount.。

l This pricing means that the 2024 Zeekr 001 starts at the same price as the 2023 model after the promotion, but the other two high-end models have been cut by 20,000 yuan.。

With the price cut, Zeekr has extensively upgraded the specifications of Zeekr 001, but the exterior design remains the same。

One of the two WE models is equipped with a single motor, but the peak power of the motor has been upgraded from the previous 200 kW to 310 kW。The upgraded powertrain allows the vehicle to accelerate from 0-100 km / h by only 5.9 seconds, 6 more than the old model.9 seconds faster.。

The other three versions are driven by dual motors, with a total peak power of 580 kW。Dual motor WE version available in 3.Accelerate from 0 to 100 km / h in 5 seconds, while the other two versions are 3.3 seconds。

Zeekr 001 dual-motor WE version is equipped with Ningde era 95kWh capacity Shenxing battery, CLTC cruising range is 675 kilometers。

CATL launched the Shenxing battery based on lithium iron phosphate (LFP) chemistry on August 16, 2023, claiming to have a battery life of 400 kilometers in 10 minutes。

Zeekr said at today's conference that the 2024 Zeekr 001 supports 5C charging, charging from 10% to 80% only 11.5 minutes, cruising range increased by 472 km。

C refers to the charging multiple of the battery, 5C means that the battery can theoretically be fully charged in one-fifth of an hour。

The other three variants of the model are powered by a 100 kWh capacity Kirin battery also from CATL, which is based on lithium ternary chemistry。

Kirin battery is a battery structure innovation launched by Ningde Times on June 23, 2022, compatible with lithium iron phosphate chemistry and lithium ternary chemistry。

Ningde Times said at the battery conference that with the same chemical composition and the same battery pack size, the power of the Kirin battery is 13% higher than that of the 4680 battery。

Among the three versions equipped with Kirin batteries, the CLTC cruising range of the single-motor Zeekr 001 is 750 kilometers, and the CLTC cruising range of the other two dual-motor versions is 705 kilometers.。

Zeekr said that the maximum charging multiple of these three versions is 4C, and it takes 15 minutes to charge from 10% to 80%。

The updated Zeekr 001 comes standard with LiDAR on the roof, which helps enhance the functions of the driver assistance system。

It also comes standard with the Qualcomm Snapdragon 8295 chip, which is the preferred cockpit chip for new high-end models released in the past few months。

Other hardware upgrades cover multiple areas such as air suspension, audio, seats and satellite communications。

Updated Zeekr 001 continues to use Mobileye's assisted driving solution。

Zeekr said that through joint research and development, the company and the Mobileye team aim to expand the coverage of advanced ADAS (Advanced Driver Assistance System). As of the end of March, the "ver assist system" function has been launched in more than 60 cities, and the second quarter will be launched in more than 90% of cities in China.。

Zeekr CEO Andy An said at today's launch that Zeekr's smart driving team will add 500 new employees this year, which will exceed 2,000 people.。

Zeekr immediately began to accept customer orders for Zeekr 001, and began shipping on March 1。

Customers who order Zeekr 001 before March 31 will receive a free upgrade, including premium exterior colors and wheels。

The Zeekr 001, the first Zeekr model, was launched on April 17, 2021, with deliveries starting in October 2021.。

Shooting brake models have been Zeekr's main sales models, with 76,246 delivered in 2023, accounting for 64% of Zeekr's annual deliveries of 118,685。

Zeekr officially launches Zeekr 007 on December 27, starting at 20.990,000 yuan, the electric sedan is Zeekr's first model for the mainstream electric vehicle market。Other models, including Zeekr 001, Zeekr 009 and Zeekr X, target traditional niche markets。

According to data compiled by CnEVPost, Zeekr 007 began bulk deliveries in January, with 5,853 units delivered last month, surpassing Zeekr 001 's 5,272.。

A company spokesperson told CnEVPost last month that Zeekr is aiming to deliver 230,000 vehicles by 2024, double the number in 2023.。

The updated Zeekr 001 has higher specifications and lower prices, which is expected to keep the model competitive in the long-term price war and help Zeekr achieve its sales goals。

($1 = RMB 7.1979)