Local time on August 13, Starbucks official website released a message that Brian Nicoll will take over Nasheim as Starbucks chairman and CEO from September 9th. This news was warmly welcomed by investors, Starbucks after the opening of the market once soared more than 20%, the total market capitalization stood at 100 billion U.S. dollars, closed up 24.5% that day, the largest single-day increase in the company's history. The new CEO, Nicole, has been hailed by analysts as the best public restaurant CEO in the U.S. He has been at the helm of the restaurant chain's Chipotle brand since 2018 and has helped the company double its revenues and nearly sevenfold its profits Shares have risen by nearly 800%.