Trade W Officially Unifies Brand Identity and Launches New Logo
A new era in global trading begins with Trade W. The same trusted platform but with a fresh look, a powerful new slogan and with a renewed promise to our users.
A new era in global trading begins with Trade W. The sametrusted platform but with a fresh look, a powerful new slogan and with arenewed promise to our users. Trade W operated by Tradewill Global LLC, aleading global forex trading platform, is pleased to announce the officialunification of its brand identity under the name Trade W, along with the launchof a refreshed new logo.
Tradewill Global LLC has been serving traders worldwidethrough its web-based trading platform under the name “Tradewill,” while itsmobile app community is more widely recognized as “Trade W.” To address thisdisparity and strengthen brand consistency, it has decided to consolidate alloperations and communications under the single, unified brand — Trade W.
Yuan Zhang, Head of Branding and Marketing at TradewillGlobal LLC. says “We found that while some users recognize us as Tradewill onthe web, our app community overwhelmingly knows us as Trade W. By unifying ourbrand as Trade W and introducing a fresh, modern logo, we aim to simplify userexperience, improve brand recall, and reinforce our identity as a modern,user-focused trading platform.”
As part of this rebranding initiative, Trade W will nowserve as the unified brand name across all platforms — including the officialwebsite, mobile app, and all communication channels. This alignment ensuresbrand consistency and strengthens recognition at every user touchpoint.Furthermore, a sleek, redesigned logo has been introduced, symbolizing TradeW’s ongoing commitment to innovation, clarity, and growth. The new visualidentity is modern, distinctive, and easier to recognize — enhancing user experienceand brand recall compared to the previous design.
Along with this brand refresh, Trade W launched the newidentity slogan “Step In. Stack Up.” This message captures the essence of thebrand’s philosophy - the belief that success is a process of accumulation. Itinspires traders to stay focused, keep learning, and move forward step by steptoward greater opportunities and a better life.
While the brand name and logo have evolved, the legal entityremains unchanged. The platform continues to operate under Tradewill GlobalLLC, with no changes to regulatory status, user accounts, or financialsecurity.
All trading services and customer support remain fullyoperational and uninterrupted. This rebrand marks a strategic step towardbuilding a stronger global recognition and reaffirming Trade W’s long-termcommitment to empowering its users.
To celebrate this milestone, Trade W will soon launch aseries of exciting campaigns and promotions aimed at engaging and rewarding itsdiverse user base. Details will be announced shortly.
About Tradewill Global LLC and Trade W
Tradewill Global LLC, is a registered foreign exchangebroker, licensed under registration number 1365 LLC 2021 in Saint Vincent andthe Grenadines. The company also operates in accordance with the regulatoryframework of the Seychelles Financial Services Authority (FSA), under licensenumber SD111.
Trade W, is the flagship trading brand under TradewillGlobal LLC, built on a customer-first philosophy. The platform delivers aseamless and secure trading experience via WebTrader, mobile app, MT4 and MT5providing access to 100+ CFD instruments across multiple asset classes. As ofJune 2025, Trade W has become a leading global multi-asset trading platform,trusted by over 5 million active users across 50+ regions, with a monthlytrading volume of approximately USD 60 billion. Trade W is committed to empoweringtraders worldwide with reliable tools, accessible technology, and sustainableopportunities for growth.
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