Global fintech solutionsprovider B2BROKER has named Moustapha Abdel Sater as its new Chief CommercialOfficer (CCO). The appointment is aimed at accelerating the company's globalcommercial strategy and expanding its market presence, as stated in the officialpress release.

Sater brings over 14 yearsof international experience from major technology firms, including Salesforce,LinkedIn, Zoom, and Oracle. His expertise lies in driving sales, marketing, andbusiness transformation initiatives across Europe and the Middle East.

StrategicHire and New Liquidity Solution

In a statement, Sater saidhis new role at B2BROKER "represents a meaningful opportunity to drivegrowth." His appointment coincides with B2BROKER's recent launch of itsLiquidity Provider Turnkey solution.

The company describes thisnew offering as a fully integrated system. It is designed to enable financialinstitutions to establish their own Prime of Prime (PoP) liquidity operations,providing infrastructure, technology, and compliance support.

Sater'sBackground and Commercial Focus

During his time atSalesforce, Sater was focused on providing CRM, CPQ, and AI-powered solutionsto businesses, where he was involved in key digital transformation projects.His background also includes leveraging technology to enhance marketingefficiency and support cloud adoption.

Sater holds a Bachelor ofScience in Business from the Lebanese American University, with a doubleemphasis in Management Information Systems and Banking & Finance. He isfluent in Arabic, English, and French.

B2BROKERExpands Institutional Fintech Offerings

Moustapha Abdel Sater’sappointment comes as B2BROKER continues to expand its global footprint andenhance its suite of fintech solutions. The company introduced professionalsupport and maintenance services for the cTrader platform and PrimeXM XCore, addingto its existing MT4 and MT5 support.

The firmrecently entered into a partnership with FXCubic, a connectivity technologyprovider. B2BROKER states this collaboration will utilize FXCubic’s bridge fordirect FXC-to-FXC connections, granting FXCubic’s clients access to B2BROKER’sliquidity.

AboutB2BROKER

Founded in 2014, thecompany operates with key hubs in London, Limassol, Hong Kong, and Dubai,serving clients across Europe, the Middle East, and Asia.

B2BROKER (https://b2broker.com)provides liquidity, trading technology, payment solutions, and brokerageinfrastructure to a diverse clientele, including brokers, exchanges, hedgefunds, and proprietary trading firms, leveraging an ecosystem-driven approachto deliver scalable solutions.