Recently, Changan Automobile Chairman Zhu Huarong was interviewed by the media and talked about a series of topics such as the competition in the auto market and the creation of "personal IP" for auto company executives. Zhu Huarong believes that the huge traffic brought by personal IP during this Beijing Auto Show has been infinitely amplified. Recently I was watching the press conference of Lei Jun and Yu Chengdong, and I was communicating with Mr. Yu that day. What was the password? He said that you must play in person. This is one of the passwords. It won't work if you don't play. In fact, this is also the case. Therefore, Changan Automobile will further increase communication innovation in this round of changes and continue to communicate and communicate closely with our users. communicate.