<p><img src="https://hawk-oss.hawkinsight.com//picture//202405/904276210_226.jpg" style="width: 100%;">Weilai will officially release the Onvo brand at 7: 30 p.m. Beijing time on May 15, when the event will be broadcast live。NIO's (NYSE: NIO) mobile app for mass-market sub-brand Onvo (China Ledao) is now on the Chinese Android app market and Apple App Store, with the launch of the first promotional video for the new brand..The layout of Onvo App is similar to that of Nio App. There are five main parts, including content recommendation, charging service, car purchase service, online shopping mall, and user page。Currently, the first thing you see when you open the Onvo app is a letter from Li Bin, founder, chairman and CEO of NIO, including a promotional video showing Onvo's first model, the L60。|Join us at Telegram to receive news immediately "This year is the tenth year of the founding of NIO。In November 2014, we founded Weilai to realize our vision of "blue sky coming."。Lee wrote.。"From the first day, we have a clear plan: from the high-end market, to create technology, supply chain, manufacturing, quality, charging network, sales, after-sales and other aspects of the ability to serve, and in due course to launch the brand for the mass market, to serve a wider range of users。"Lee said。"In early 2021, we put this plan into action.。After three years of hard work, Onvo Ledao is with everyone today。"Lee said。Onvo is derived from On Voyage, which stands for a pleasant journey and is a feature of the brand. Go is an upward path, Li said。He said the brand is targeting the family car market, hoping to serve every family as it continues to grow。NIO will officially release the Onvo brand at 7: 30 p.m. Beijing time on May 15, when the event will be broadcast live。Li Xinzhong's video emphasizes the family atmosphere and gives us a glimpse of Onvo's first model, the L60。When NIO launched its 500,000th production car on May 9, it announced that the Onvo brand will be launched on May 15。NIO said at the time that Onvo's first model, the Onvo L60, would compete with the Tesla Model Y, targeting the $250,000 ($34,600) class of smart, home-centric all-electric vehicle market.。Li Bin, founder, chairman and CEO of NIO, said the Onvo brand will accelerate the launch of NIO's first million vehicles。BOM (bill of materials) cost of Onvo's first product Lee previously said the model will be about 10% cheaper than the Tesla Model Y。($1 = RMB 7.2268)</p>