The entry version of Xiaomi YU7 is expected to drop to 235,000 yuan.
On May 19, it was reported that Xiaomi would announce two blockbuster new items in one go at the 15th anniversary strategy conference held on May 22-the self-developed mobile phone SoC chip Xuanjie O1 and the first pure electric SUV model YU7.
Xuanjie O1: 4nm technology, latest Arm architecture, performance benchmark Snapdragon 8 Gen2
In the chip field, Xiaomi's ten-year hibernation has finally ushered in initial results.Since the establishment of Songguo Electronics in 2014, Xiaomi has experienced setbacks such as the market failure of the surging S1 and the failure of the S2 streaming. However, the 3-nanometer mobile phone SoC Xuanjie O1, which was successfully launched in 2024, marks its official rank among the world's top chip players.
The breakthrough significance of this chip lies not only in the process technology-according to industry speculation, it adopts TSMC's second-generation 4nm process, integrates Arm's latest Cortex-X925 architecture, and its performance is benchmark against the Snapdragon 8Gen 2. It is also because it has realized domestic mobile phone SoCs for the first time. Independent design capabilities for advanced processes below 5nm.If mass production goes smoothly, Xuanjie O1 will help Xiaomi reduce its dependence on suppliers such as Qualcomm and MediaTek (currently Xiaomi relies on MediaTek for 23% of its orders).InvalidParameterValue
Xiaomi YU7: Positioning medium and large pure electric SUVs and targeting Tesla's hinterland
The smart car business line is another core battlefield for Xiaomi's ecological expansion.
As the second mass production model after the SU7, the launch of the medium and large pure electric SUV YU7 directly targets the market hinterland of the Tesla Model Y.According to the data submitted by the Ministry of Industry and Information Technology, the YU7 is equipped with a dual motor configuration of 4999mm long, 3000mm wheelbase and 691 horsepower, and fully surpasses the current Model Y model in terms of size and power parameters.
Its pricing strategy continues Xiaomi's "hand-to-hand" style: the entry version is expected to drop to 235,000 yuan, 15,000 yuan lower than the Model Y rear-drive version. The top-equipped models will impact the 320,000 yuan range through configurations such as lidar and Ningde Times 101.7kWh battery pack., trying to compete for market share with "leapfrog parameters + price suppression".This strategy has been verified on SU7-the average monthly delivery of this model exceeded 20,000 units after its launch, and a total of 130,000 units will be delivered in 2024, directly diverting the Model 3 user base.InvalidParameterValue
Sources said that the Yu7 was originally planned to be launched in March 2025, but was forced to postpone it until June due to the streaming problem of Nvidia Thor smart driving chips.In terms of production capacity, the annual production capacity of 150,000 units in the first phase of the Beijing Yizhuang plant has been overloaded. Although the second phase of the plant has increased its annual production capacity to 300,000 units, to achieve the sales target of 360,000 units in 2025, it still needs to solve the supply of parts and components, production line debugging and other systemic problems.InvalidParameterValue
