With the popularity of Black Myth: Goku all over the world, characters like the CEO of Weilai have been widely circulated, bringing unexpected exposure to Weilai.。

One of the most discussed topics in China this week is the global success of Black Myth: Goku, a video game produced by a local team。

The game's huge success has attracted many companies and local government tourism departments who want to use the game's reputation to market their products or tourist destinations.。

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Electric vehicle (EV) maker NIO (NYSE: NIO) had no intention of capitalizing on the game's popularity, but turned out to be a big winner。

On August 20, the day that Black Myth: Goku was officially opened to users, a comment about a character in the game that looked similar to Li Bin, founder, chairman and CEO of Weilai, began to circulate widely。

Subsequently, the image of the character Elder Jinchi and Lee's head together began to spread widely, and a line in the game was changed to relate to Weilai。

Also on August 20, NIO hosted the Power Up 2024 event, announcing plans to build charging and battery exchange facilities.。

Lee focused on the event at the time, trying to attract more partners to build electric vehicle infrastructure with the company, but never seemed to hear about the game.。

In the live video broadcast on the evening of August 20, Mr. Li was repeatedly asked about the game and whether NIO vehicles supported playing the game.。At the time he also asked the team members what the game was and who the producers were.。

As the popularity of Black Myth: Goku continues to rise, the analogy between Elder Jinchi and Lee continues to spread widely and brings more exposure to the Weilai brand。

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Li himself seems to have received many pictures shared to him by his friends, saying in a comment section on Weibo yesterday that he has received many such pictures and called for people to support Mr. Li's masterpiece.。Local teams in all areas。

Black Myth: Goku is an action role-playing game developed and published by Chinese team Game Science。

The game is an inspirational adaptation of the classical Chinese novel Journey to the West, an anthropomorphic monkey based on the novel's Monkey King or Monkey King。

Elder Kim Chi is the hidden boss in Black Myth: Goku and players must complete secret missions to get there。

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The game is one of China's rare successes in the space, with the number of simultaneous online players on Steam topping one million just an hour after its release.。

Black Myth: Goku hit a new high of around 2.36 million simultaneous players on Steam last night。

In addition to being well received by players, the game is also regarded as an important platform for more overseas users to understand Chinese culture.。People's Daily and other official media spoke highly of this。

At a regular briefing by the Chinese Foreign Ministry yesterday, a reporter mentioned the match, with spokesman Mao Ning making the following comments.

I don't know much about video games but thank you for bringing this game to my attention。The name of the game suggests that it was inspired by the classical Chinese novel Journey to the West。I think it illustrates the charm of Chinese culture。

Some car companies have tried to capitalize on the popularity of Black Myth: Goku to market their products with little success。

For example, NIO's local peer Ideal Auto (NASDAQ: LI) shared a video on Weibo yesterday showing a blogger driving an ideal car to visit some scenes from Black Myth: Goku。

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Both the blogger and Ideal Car offered prizes to encourage Weibo users to forward the video, but the cumulative number of retweets only exceeded 3,000。

As of today, there are still multiple tweets about Lee and Elder Kim Chi, many of which have been read by millions。

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