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a16z Crypto: Web3 project airdrops should focus on long-term incentives and community participation to avoid short-term arbitrage

According to online reports, a16z Crypto released an analytical article "Airdrops: How to Bring Home", which pointed out that the current airdrop strategy of Web3 projects focuses too much on short-term user growth and ignores the goals of long-term community building and protocol governance. a16z Crypto recommends that project parties should design airdrops as a "long-term incentive tool" to screen out real long-term participants by setting lockup periods and guiding users to participate in governance and contribution behaviors, rather than just attracting "airdrop hunters." In addition, a16z Crypto also emphasizes that airdrops should be used as a means of building loyal communities and realizing the long-term value of the agreement, rather than a purely marketing tool.

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