On October 1st, at this year's Token2049 conference in Singapore, Polychain CEO Olaf Carlson Wee shared the keynote speech "Meme Coin is an Information Market." Olaf observed a huge divergence in attitudes between institutional investors and retail investors towards memoin. Institutional investors regard memocoin as a gamble and a zero-sum game, but there is actually a deeper reason behind the enthusiasm of retail investors: its social nature. He pointed out that the current realization of KOL's influence is extremely inefficient, and it needs to make profits through endorsement contracts outside social platforms, and the platform itself cannot share the benefits. The core value of memoin lies in its social dimension, which is the behavior of "tracking address" transactions, which is essentially predicting the viral spread potential of content. Olaf believes that each post will be minted into a token, which will be profitable when forwarded, and market forces will be used instead of algorithms to determine content ordering. Users of popular content will directly receive revenue. Under this model, the platform can make profits through transaction fees rather than advertising, and user accounts will also become tradable. He believes this will completely change the social media ecosystem and make the community a valuable transaction tool.