B2PRIME Group, a global financialservices provider for institutional and professional clients, has announced theappointment of Lee Shmuel Goldfarb as its new Executive Sales Trader. With astrong background in eFX liquidity, institutional sales, and partnership development,Lee brings a diverse set of skills and a hands-on approach to client engagementand market growth.

Lee joins B2PRIME from Edgewater Markets, where he ledinstitutional sales and account management for clients with emerging marketstrade flows. His experience spans bank, hedge fund, and prop trading salesacross precious metals, eFX, and NDFs.

Before that, he held the position of Partnership &Account Manager for Israel at Currencies Direct, where he consistentlydelivered high revenue performance and streamlined compliance processes foronboarding corporate and high net worth individuals.

Lee Shmuel stated, "Joining B2PRIME represents alogical progression in my professional journey. It is uncommon to discover afirm that offers such a diverse selection of trading solutions alongside thecapability to develop internal institutional-grade solutions. The team'sdedication to clarity, accuracy, and exceptional client support particularlyappeals to me, and I eagerly anticipate contributing to theirefforts."Eugenia Mykuliak, Founder & Executive Director at B2PRIMEGroup, commented: “We’re thrilled to have Lee join us. Strengthening our teamwith professionals who understand both the technical and relational sides ofthe business is a key element of growth for a business. Lee’s experience andclient-first mentality make him a perfect fit for our expanding institutionalfocus.”

Lee’s appointment reinforces B2PRIME’s mission to serveinstitutional clients with top-tier liquidity, best-in-class technology, and along-term vision of excellence.

About B2PRIME Group

B2PRIME Group(https://b2prime.com) is a global financial services provider for institutionaland professional clients. Regulated by leading authorities — including CySEC,SFSA, FSCA, and FSC Mauritius — the company offers deep liquidity acrossmultiple asset classes. Committed to the highest compliance standards, B2PRIMEdelivers institutional-grade trading solutions with a focus on reliability,transparency, and operational excellence.