Great Wall Motor to relaunch high-end electric car brand Saloon, report says
Saloon introduced the Mecha Dragon at the Guangzhou Auto Show in November 2021, but has not released new developments for the all-electric sedan since then.。
Saloon unveiled the Mecha Dragon at the Guangzhou Auto Show in November 2021, but has not released a new development for the all-electric sedan since.。
(Great Wall Motor's high-end electric car brand Saloon launched the Mecha Dragon at the Guangzhou Auto Show in November 2021。)
Great Wall Motor's high-end electric vehicle (EV) brand Saloon fell silent after releasing its first model in November 2021, and now there are new reports that the brand will be relaunched。
Local media 36 krypton today quoted a number of people familiar with the matter as saying that Great Wall Motors plans to re-launch the Saloon brand this year and integrate it under the high-end Wey brand。
36 Krypton quoted sources as saying that Saloon's first model, the Mecha Dragon, will be launched in the second half of this year, becoming the first sedan of the Wey brand。
The sedan will be produced at a factory in Xushui District, Baoding City, Hebei Province, which is based in Great Wall Motor, the report quoted another source as saying.。
Saloon launched Mecha Dragon on the first day of the Guangzhou Auto Show on November 19, 2021, when it showed off a limited edition starting at 488,000 yuan ($76,400) and said it only supplies 101 vehicles.。
One of the model's main selling points at the time was that it was equipped with four lidars, which Saloon said at the time was the first in the world to do.。
However, the Saloon brand has since fallen silent, releasing no new information about the model.。
36 Krypton quoted people familiar with the matter as saying that rapid market changes have made Great Wall Motors constantly re-examine the positioning of its Mecha Dragon models and sedan brands。
According to 36 krypton, Great Wall Motor's relaunched mecha dragon will be equipped with Momenta's intelligent driving solution and Huawei's intelligent cockpit solution。
Great Wall Motor is one of China's most advanced successful homegrown car companies, but the transition to electrification has been slow.。
Local media LatePost reported on January 31, citing multiple people familiar with the matter, that the company is internally exploring the option of setting up a direct store for its new energy vehicle (NEV) models and has begun recruiting talent。Things。
Great Wall Motor's five brands launched a total of 10 new energy vehicles in 2023, but its existing dealer network is mostly distributed in non-core areas of China's second- and third-tier cities and second- and third-tier cities, which is not conducive to Great Wall Motor's expansion.。
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