Following the promotion of five business leaders to vice presidents in the middle of this month, Meituan welcomed another promotion yesterday。

On September 27, Meituan issued an internal open letter announcing the promotion of Li Shubin, head of Meituan Platform, as senior vice president of the company.。Insiders said the change is a routine adjustment for talent development and promotion by Meituan in 2023 and does not involve changes in the organizational structure.。

According to public information, the earliest Li Shubin has served as the CTO, president and other positions of the domestic 3C originator Souyide Digital Technology Co.。In 2007, Li Shubin started his own business, founded a vertical model of e-commerce Haolemai, and served as CEO of the company.。It is the entrepreneurial experience of Sou Yi De and Haolemai that has accumulated rich experience in e-commerce operations.。

In December 2019, Li Shubin officially joined the American League and entered the S-team.。The full name of S-team is Senior team, which is the highest management decision-making body of Meituan, through which important decisions of the company are discussed and voted on, such as strategy formulation, personnel appointments, new business development, etc.。In the team of Meituan executives, Li Shubin joined the latest。However, in less than two years, Li Shubin entered the core circle of Meituan。

After entering the American League, Li Shubin was entrusted with a heavy responsibility.。He has led business teams such as cycling and charging treasure, and adjusted to focus on Meituan platform business in May 2021.。The open letter shows that Li Shubin promotes the continuous enhancement of the technical infrastructure of the Meituan platform, helping Meituan App to steadily increase traffic.。At the same time, it has also achieved initial talent accumulation and business exploration in new capabilities such as short video, live broadcast, and large model applications.。

Into 2023, WeChat, tremolo began to go down to engage in takeout, the United States group inherent takeout traffic is at risk of being eaten away。In this case, Meituan launched a Jedi counterattack, quickly opened the channel of live broadcast business, put aside the net red with goods, so that businesses directly sit in the live broadcast room, the unit price of goods to achieve the lowest。Meituan wants to use "vertical ecology" to fight a bloody path in the live broadcast industry, and the leader behind it is Li Shubin, who is experienced vertically.。

According to Meituan's financial report, Meituan's revenue increased by 33% in the second quarter of this year from 50.9 billion yuan (RMB, the same below) in the same period in 2022..4% to $68 billion; net profit under non-IFRS 76.600 million yuan, up 272.2%。

In terms of core local commerce, Meituan's number of instant delivery transactions increased 31.6%, the peak daily order volume again exceeded 11 million, the number of active merchants increased by 30% year-on-year, and the store, hotel and tourism business recorded strong growth in the second quarter, with turnover increasing by more than 120% over the same period last year.。

At the earnings call, Meituan CEO Wang Xing said that the live broadcast business is growing, and Meituan has given consumers more choices in catering, entertainment, hotels, etc. - this is already Meituan executives mentioned Meituan Live in two consecutive earnings calls this year.。

In the middle of this month, Meituan has just promoted five business leaders to vice presidents of the company, namely, Mao Yinian, head of the drone business department, Sun Zhizhao, head of the home R & D platform, Xiao Fei, head of the catering SaaS business department, Xiao Kun, head of the flash purchase business department, and Zhang Jing, head of the grocery shopping department.。A one-time large-scale promotion is rare in the history of the US Mission.。

Previously, Meituan had advocated internally the concept of strengthening job changes and promoting the development of talent Z-shaped。Meituan said it was important to encourage a group of managers to change jobs and take on heavy responsibilities in the organization。