JCDecaux SE (JCDXF) Company Profile
JCDecaux SE (OTCPK:JCDXF, Euronext Paris:DEC) was founded in 1964 and is headquartered in Neuilly-sur-Seine, France. As the world's largest outdoor advertising company, it has a rich development history and diversified businesses in the field of outdoor advertising.
I. Company Introduction
JCDecaux SE was founded in 1964 and is headquartered in Neuilly-sur-Seine, France. With 11,650 full-time employees, it is a subsidiary of JCDecaux Holding SAS. Through three departments: Street Furniture, Transport Advertising, and Billboards, it conducts outdoor advertising business globally.
Official Website: https://www.jcdecaux.com/
II. Main Business Segments
- Street Furniture Department: Provides advertising services in shopping centers, rents out street furniture, sells and rents out equipment such as automatic public toilets and bicycles, and provides related services such as cleaning and maintenance. It carries out advertising business using street facilities as carriers.
- Transport Advertising Department: Focuses on providing advertising services in public transportation systems such as airports, subways, buses, trams, and trains, covering a variety of transportation scenarios and reaching a large number of traveling people.
- Billboards Department: Is responsible for the advertising business on private properties, including various forms such as traditional large-format or backlit billboards, neon billboards, and advertising wall stickers, to meet the advertising placement needs of different customers.
III. Technological and Business Advantages
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Advantage of Innovative Business Model: Invented the concept of advertising street furniture, using street facilities such as bus stops as advertising carriers, and created a unique business model. It not only meets the needs of urban infrastructure but also creates new scenarios for advertising placement, having a first-mover advantage.
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Advantage of Business Diversification and Scenario Coverage: The business covers a variety of outdoor scenarios, from streets to transportation systems. The extensive business layout can reach different audience groups, meet the advertising placement needs of various customers, and increase market share.
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Advantage of Continuous Innovation and Technology Application: Continuously launches new advertising forms and street facilities, such as scrolling billboards and smart bus stops, and actively applies new technologies, such as collaborating with communication companies to establish small base stations, to improve service quality and advertising effects.
IV. Development History
| Time | Key Events |
|---|---|
| 1955 | Jean-Claude Decaux founded the company, initially engaged in outdoor advertising beside highways. |
| 1964 | Shifted to the business model of urban billboards, invented the concept of advertising street furniture, and launched bus stop advertising. |
| 1970s | Launched the City Light Information Panel (CIP) to indicate urban directions. |
| 1981 | Established an automatic public toilet facility system and developed the "News Electronic Magazine". |
| 1988 | Launched the first scrolling billboard. |
| 1994 | Installed the first fully accessible automatic facility in San Francisco. |
| 1999 | Acquired Avenir, the outdoor communication department of Havas Media Communication, and entered the large-format advertising market and airport advertising. |
| 2001 | Conducted an IPO on Euronext with an opening price of €16.50. |
| 2002 | Jean-Claude Decaux handed over the management rights to his two sons, Jean-Charles Decaux and Jean-François Decaux, who became co-CEOs. |
| 2003 | Installed the first self-service bicycle rental system in Vienna. |
| 2005 | Installed a self-service bicycle rental system in Lyon. |
| 2007 | Won the tender for Paris street furniture and bicycle rental system and operated the Cyclocity brand bicycle rental. |
| 2008 | Signed the first contract with Dubai International Airport and entered the Middle East market. |
| 2011 | Acquired the French self-service terminal business MediaKiosk. |
| 2013 | Acquired 85% equity of the Mexican company Eumex, strengthened its position in Chile and Argentina, and entered seven new countries. |
| 2014 | Acquired Continental Outdoor Media and became a leading outdoor advertising company in Africa; Cooperated with Vodafone, Huawei, and Alcatel to establish small base stations and installed bus stops in Amsterdam. |
| 2015 | Launched smart and environmentally friendly bus stops in Paris, equipped with facilities such as photovoltaic panels. |
| 2017 | Established a globally leading electronic bus stop network in London; Installed electronic screens for video advertising in Chicago. |
| 2018 | Launched bicycle rental services in Lyon, Nantes, and Luxembourg; Acquired the Australian company ANP Outdoor; Launched the automated global planning and trading platform VIOOH. |
| 2021 | JCDecaux France acquired Abri Services Media, a street furniture expert in the Grand Ouest region of France, to enhance its regional coverage in France. |
| January 2022 | Announced that the revenue in 2021 was $3.06 billion, an increase of 18.7%, indicating the recovery of the outdoor market from the pandemic. |
| May 30, 2023 | Announced the acquisition of Clear Channel Outdoor's businesses in Italy and Spain for approximately €75.1 million. |
| March 2024 | JCDecaux China has the operation rights of advertising resources in many places, including 45 subway lines on the Chinese mainland. |
| October 28, 2024 | Terminated the agreement to acquire Clear Channel Outdoor's business in Spain. |
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