Sonae, SGPS, S.A. (Euronext Lisbon: SON) – Portuguese Diversified Multinational Conglomerate | Company Profile
StubHub Holdings, Inc. is a global ticketing transaction and resale platform headquartered in New York City, New York, USA. Its core business connects buyers and sellers of tickets for live events (sports, concerts, theater, etc.), operating through two brands: "StubHub" (North America) and "viagogo" (international). Covering over 200 countries and regions, supporting 33 languages and 48 currencies, it is a leader in the global ticket resale market.
1. Company Profile
Founded in 2000 and headquartered in New York City, New York, USA, StubHub Holdings, Inc. (NYSE: STUB) has 918 full-time employees. The company is a leading global secondary ticketing platform specializing in ticket transactions for live events such as sports competitions, concerts, theater, and comedy performances. It covers the global market through a dual-brand strategy: operating under the "StubHub" brand in North America and the "viagogo" brand in international markets.
Official Website: https://www.stubhub.com/
2. Main Business Segments
- Ticketing Platform Operations
- Provides online transaction services for global ticket buyers and sellers, covering various live event tickets such as sports events (e.g., NBA, Premier League), music performances (e.g., concerts), and theater performances, supporting both C2C and B2C transaction models.
- Global Market Presence
- Covers over 200 countries and regions through dual brands, integrating global ticketing resources to provide multilingual and multicurrency transaction services for users and enhance market penetration.
- Technology-Driven Transaction Ecosystem
- Optimizes transaction processes through a centralized technology platform, offering features such as visual seat selection and dynamic price matching, and enhances user experience through mobile applications (e.g., iOS, Android).
3. Technical and Business Advantages
- Market Leadership: As the world’s largest secondary ticketing platform, it traded over 40 million tickets and generated $1.8 billion in revenue in 2024.
- Globalization and Diversification: Covers over 200 countries and regions, supports 33 languages and 48 currencies, meeting the needs of different markets.
- Brand and Partnerships: Has official partnerships with global renowned sports leagues, venues, and event organizers to ensure stable ticket supply and user trust.
- Technology-Enabled Scale Effect: Achieves efficient operations through a unified technology platform, reducing marginal costs and improving profitability.
4. Development History
| Year | Key Events |
|---|---|
| 2000 | Founded by Jeff Fluhr and Eric Baker as Liquid Seats, Inc., headquartered in the U.S. |
| 2003 | Renamed StubHub and began promoting ticketing transactions through Google ads. |
| 2007 | Acquired by eBay for $310 million, becoming its subsidiary, with transaction volume exceeding 5 million that year. |
| 2015 | Became the world’s largest ticketing market with over 16 million monthly independent visitors. |
| 2019 | Acquired by Viagogo, founded by Eric Baker, for $4.05 billion, establishing the new company StubHub Holdings. |
| 2020 | Viagogo completed the acquisition, and StubHub was spun off from eBay, ending its listed company status. |
| 2024 | Traded over 40 million tickets, generated $1.8 billion in revenue, and planned to launch an IPO with a valuation of $16.5 billion. |
| March 2025 | Filed an IPO application with the SEC, planning to list on the New York Stock Exchange under the ticker symbol STUB to raise over $1 billion. |
5. Financials and Competitive Landscape
- Financial Performance: As of December 31, 2024, the company had an annual revenue of $1.8 billion and a total ticket transaction volume exceeding $10 billion.
- Competitors: Main competitors include Ticketmaster (LYV), SeatGeek, Vivid Seats (SEAT), and other ticketing platforms.
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