a16z: In the era of big language models, GEO may replace SEO as the new direction of brand marketing
According to online reports, venture capital firm a16z posted on social platforms that in the era of popularity of large language models such as ChatGPT, Perplexity and Claude, Generative Engine Optimization (GEO) is gradually replacing the dominant position of Search Engine Optimization (SEO) and becoming a brand to increase its visibility. A new strategy. A16z pointed out that the key to future brand success lies not in manipulating algorithms, but in being cited by artificial intelligence models. Winning brands will not only appear in AI responses, but will also shape the content of those responses.
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