IFBH (if Coconut Water), the leader in the beverage market segment, closed its IPO subscription for Hong Kong stocks today, and its final financing subscription multiple exceeded 2200 times. It is very popular and has high market recognition.IFBH has only 46 employees and generates 25 million yuan per capita!This article takes everyone to analyze this small but beautiful health drink outlet company.

Relying on health labels to build brand potential energy, diversified marketing strategies drive market penetration

As early as the last decade, coconut water has become popular in North America and has become the new favorite of celebrities and fitness experts.The "0 added sugar" and "low calorie" labels verify the natural compatibility between healthy drinks and grass planting content.

IFBH has achieved brand leap through a three-dimensional offensive of star cooperation, scene deepening and social media planting grass. The if brand was awarded the title of a Thai Super Brand by the Thailand Superbrands Council in 2024.

For newly developed geographical markets, a systematic strategy is adopted, and the flagship product if natural coconut water is generally launched first to establish brand awareness and quickly seize target market share.After brand awareness is improved, other product lines will be introduced to meet the diversified needs of consumers and further deepen market penetration.

At the same time, we work closely with distributors through the booming e-commerce/Social commerce ecosystem in mainland China.After signing up with top-notch artists, the number of visitors to the Tmall flagship store surged in a single month, and brand recognition soared.At the same time, it accurately targets high-end fitness scenes and uses Douyin/Xiaohongshu KOC to expose content ecology on social media.

Asset-light business model, revenue per employee reaches 25 million yuan

IFBH does not build its own factories or plantations. It outsources the manufacturing and packaging of its products to OEMs, cooperates with distributors with excellent performance in the local market, and uses logistics and marketing resources to significantly reduce channel development costs.This can quickly respond to market changes and devote more resources to product innovation and brand building.

Under this model, IFBH maintains efficient operations with only 46 employees, with per capita revenue of 25 million yuan, significantly higher than that of traditional beverage companies: during the same period, Nongfu Spring's per capita revenue was approximately 2.14 million yuan, and Dongpeng Special Drink was approximately 1.44 million yuan.

IFBH positions itself as a "brand operator and marketer", outsourcing heavy production and transportation links, achieving lean operations similar to Internet companies.This model not only supports the company's rapid growth, but also creates what the industry praises as "a lot of coconut water versions"-the legend of human efficiency comparable to Internet giants.

IFBH Hong Kong stocks have subscribed for new financing more than 2200 times, with high market recognition

According to historical statistics, among the top ten rankings of new share subscription multiples in Hong Kong, all new shares rose on the first day, and most rose sharply.The overpurchased multiple of coconut water is close to the top ten, so from this perspective, the certainty of a rise in coconut water is very high.

On June 27, everyone can pay attention to its performance.The price of a lot of coconut water is HK$5560. If it goes up, you can eat some meat.

In such a hot market, the one-hand winning rate of coconut water is estimated to be 5%-10%. Friends who have not participated can wait for the next ticket.Newbies who want to participate in the new venture of Hong Kong stocks must first prepare bond merchants and funds. Only one account will try to prepare funds of about HK$50,000 for the first time.

If you don't have time to apply for an overseas card, you can choose an Internet brokerage to open an account.For example, Long Bridge in Singapore or Wealth Broker.

Method 1 is to open wise-transfer funds into Singapore Long Bridge-transfer funds into Hong Kong Long Bridge.

Method 2: Download Wealth Broker directly and deposit stable currency.

Among them, Changqiao is more comprehensive, and Wealth Broker is more simple. It will publish a lighthouse research report on each ticket for IPOs of Hong Kong stocks to help everyone analyze the fundamentals and better make decisions in terms of value estimation, issuance materials, sponsors 'recent issuance performance, investment highlights, etc.

When Hong Kong stocks are entering new stocks, we must not speculate on new ones. If we stay in the pocket, we will be safe. Everyone should stop profits and stop losses, and wish you good returns!