WK Kellogg Co. (NYSE:KLG) Company Profile
WK Kellogg Co. (NYSE:KLG) was founded in 2022. Formerly known as North America Cereal Co., it was spun off and became independent from Kellogg Company in October 2023. It is an important food company operating in the United States, Canada, and the Caribbean region.
I. Company Introduction
WK Kellogg Co. was founded in 2022. Formerly known as North America Cereal Co., it was spun off from Kellogg Company on October 2, 2023. Its headquarters is located in Battle Creek, Michigan, and it has 3,150 full-time employees. It mainly produces, sells, and distributes ready-to-eat cereal products in the United States, Canada, and the Caribbean region, and owns many well-known brands.
Official Website: https://www.wkkellogg.com/
II. Main Business Segments
It focuses on the field of ready-to-eat cereal products, specifically including:
-
Product Production: Utilize professional equipment and processes to produce various ready-to-eat cereal products, ensuring stable product quality and supply.
-
Brand Marketing: Through various means such as advertising and marketing promotion activities, enhance the popularity and reputation of brands under its umbrella, such as Frosted Flakes and Special K, to attract consumers to purchase.
-
Product Distribution: Establish an extensive distribution network to ensure that products can be efficiently delivered to major supermarkets, convenience stores, and other sales terminals in the United States, Canada, and the Caribbean region, making it convenient for consumers to purchase.
III. Technological and Business Advantages
-
Brand Advantage: It owns a series of time-honored and highly renowned brands, such as Kellogg’s Corn Flakes®, etc. Consumers have a high level of loyalty to these brands, and the brand influence helps maintain market share and drive product sales.
-
Historical and Experiential Advantage: Its history can be traced back to 1906, and it has accumulated over a century of experience in the field of ready-to-eat cereal products. It is familiar with all aspects of product research and development, production, and sales, and can better respond to market changes and consumer needs.
-
Independent Operation Advantage: After being spun off from Kellogg Company, it has greater strategic focus and operational flexibility. It can concentrate resources and capital to tap growth potential, optimize operations, and improve profit margins.
IV. Development History
| Time | Key Events |
|---|---|
| 1906 | W.K. Kellogg founded Battle Creek Toasted Corn Flake Company |
| 1914 | Kellogg’s Corn Flakes® was launched in Canada |
| 1915 | The first high-fiber cereal Bran Flakes was launched |
| 1928 | Kellogg’s® Rice Krispies® was launched |
| 1930 | The W.K. Kellogg Foundation was established |
| 1950 | Corn Pops was launched |
| 1952 | Tony the Tiger® was launched together with Sugar Frosted Flakes |
| 1953 | Sugar Smacks (now Honey Smacks) was launched |
| 1955 | Special K® was launched |
| 1958 | Cornelius® was launched |
| 1963 | Froot Loops® was launched |
| 1965 | Apple Jacks® was invented |
| 1969 | Kellogg’s® cereal was carried on the Apollo 11 moon landing mission |
| 1970 | Kellogg’s® Frosted Mini - Wheats® cereal made its international debut |
| 1997 | The W.K. Kellogg Institute for Food and Nutrition Research was established |
| 2000 | Acquired Kashi® Cereal |
| 2012 | Krave cereal products were launched |
| 2020 | W.K. Kellogg by Kids cereal was launched |
| 2022 | Insta - Bowls can provide Kellogg's cereal without the need to add milk |
| 2023 | Kellogg announced the plan to split its global snack business and North American cereal business |
| October 2023 | WK Kellogg Co was spun off from Kellogg Company (Kellogg Company has been renamed Kellanova) and listed on the New York Stock Exchange |
| February 14, 2025 | WK Kellogg Co (KLG) soared 9% because it was reported that Ferrero was evaluating an acquisition of it |
Disclaimer: The views in this article are from the original Creator and do not represent the views or position of Hawk Insight. The content of the article is for reference, communication and learning only, and does not constitute investment advice. If it involves copyright issues, please contact us for deletion.
