According to online reports, cross-border consumer goods e-commerce group DDC Enterprise announced the launch of a Bitcoin reserve strategy, planning to hold a total of 5000 BTC within 36 months. Norma Chu, founder and CEO of the company, said in a letter to shareholders that she would immediately purchase 100 BTC units in the first phase and set a short-term goal of increasing her holdings to 500 units within six months. The company has established a new advisory committee and fund management team with experience in crypto assets to be responsible for strategy implementation. The 2024 financial report shows that DDC's annual revenue reached US$37.4 million, a year-on-year increase of 33%, and the gross profit margin increased to 28.4%. As of March 31, 2025, the company held approximately US$23.6 million in cash and short-term investments. Norma Chu emphasized that Bitcoin's characteristics as an anti-inflation asset are highly consistent with the company's diversified reserve strategy.