JDE Peet's N.V. (OTCPK:JDEPY, Euronext Amsterdam:JDEP) Company Profile
JDE Peet's N.V. (OTCPK:JDEPY, Euronext Amsterdam:JDEP) was founded in 1753 and is headquartered in Amsterdam, the Netherlands. As a world-leading pure coffee and tea company, it has continuously developed through multiple mergers and holds an important position in the global coffee and tea market.
I. Company Introduction
JDE Peet's N.V. was founded in 1753 (business origin). It was formed by the merger of the coffee division of Mondelez International and Douwe Egberts in 2015, and then merged with Peet's Coffee in 2020 to form the current company. Headquartered in Amsterdam, the Netherlands, with 21,000 full-time employees, it is a US-Dutch joint venture company and operates as a subsidiary of Acorn Holdings B.V., providing a variety of beverage products such as coffee, tea, and hot chocolate globally.
Official Website: https://www.jdepeets.com/
II. Main Business Segments
1. Coffee Business: It provides products of numerous coffee brands in more than 100 markets around the world, such as L’OR, Peet’s, Jacobs, Senseo, Tassimo, etc., covering different types and flavors of coffee to meet the diverse needs of consumers. It supplies about 4,100 cups of coffee or tea per second, and the coffee business is one of its core businesses.
2. Tea Business: It owns multiple tea brands, such as Douwe Egberts, Pickwick, etc., providing various tea products for consumers and occupying a certain share in the global tea market.
3. Other Hot Beverage Business: It provides hot chocolate products, enriching the product variety and further expanding the hot beverage market.
4. Corporate Service Business: It provides coffee, tea, and related product services for various enterprises such as offices, hotels, bars, restaurants, and coffee shops to meet the beverage supply needs of corporate customers.
III. Technological and Business Advantages
1. Brand Advantage: It has more than 50 well-known brands with a long history and high popularity. For example, Peet's Coffee initiated the craft movement, and each brand has a wide influence among different markets and consumer groups, which can attract diverse consumers.
2. Market Coverage Advantage: Its business spans more than 100 markets, with a wide global layout, high market share, and strong market penetration ability and risk resistance.
3. Product Supply Capacity Advantage: With strong production and supply capabilities, it can supply about 4,100 cups of coffee or tea per second, ensuring a stable product supply and meeting the needs of a large number of consumers worldwide.
IV. Development History
| Time | Key Events |
|---|---|
| 1753 | Egbert Douwes opened the grocery store De Witte Os in Joure, Friesland, the Netherlands, which later developed into a company dealing in coffee, tea, and tobacco. |
| 1780 | The company was transferred to the eldest son, Douwe Egberts. |
| 1925 | It was renamed Douwe Egberts and introduced the red seal as a logo. |
| 1948 | It began selling products in Belgium and then entered France, Spain, and Denmark. |
| 1968 | A new holding company, Douwe Egberts Koninklijke 'Royal Douwe Egberts', was established. |
| 1969 | It took over the Dutch coffee manufacturer Kanis & Gunnink. |
| 1978 | It was acquired by the Associated Food Companies (later Sara Lee Corporation). |
| 1989 | It acquired Van Nelle. |
| 1998 | It sold its tobacco business to Imperial Tobacco. |
| 2001 | It partnered with Philips to produce the Senseo coffee machine. |
| 2002 | The Douwe Egberts Foundation was established. |
| 2012 | Sara Lee split its coffee division into D.E Master Blenders 1753, and Douwe Egberts became an independent Dutch company again. |
| 2013 | The German investment group JAB Holding Company acquired D.E. Master Blenders 1753, the company delisted and acquired the Norwegian coffee manufacturer Kaffehuset Friele. |
| May 2014 | It announced plans to merge with the coffee division of Mondelez International. |
| May 5, 2015 | The merger with the coffee division of Mondelez International was approved by the European Union, renamed Jacobs Douwe Egberts, and sold some brands and licensed some brands. |
| December 17, 2019 | It announced that it would merge with Peet's Coffee and explore an IPO. |
| May 2020 | JDE Peet's NV was listed in Amsterdam. |
| July 2021 | JAB Holding appointed Giancarlo Moreira as the Chairman of the Board of Directors, promoting the company to open branches in multiple places and sign cooperation agreements. |
| 2023 | The total sales reached 8.2 billion euros, and there were more than 21,000 employees globally. |
| October 2024 | JAB acquired all of Mondelez's shares in JDE Peet's and distributed some shares to partners within JAB Consumer Partners, increasing the number of outstanding shares of JDE Peet's. |
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