On August 19, Tesla's official website in China officially launched a new six-seat pure electric SUV-Model Y L, with a starting price of 339,000 yuan.

The Model Y L is a family-oriented model built on the basis of the Model Y platform. Tesla equipped this model with two sets of financial car purchase plans: a down payment of 99900 yuan, with zero interest for three years; or a down payment of 45900 yuan, with five years of ultra-low interest. At the same time, 8000 yuan car paint optional gift and three charging rights are superimposed, with a total discount of nearly 20,000 yuan.

From the perspective of pricing structure, the Model Y L's starting price of 339,000 yuan is just between the ideal L7 (starting from 319,800 yuan) and the ideal L8 (starting from 339,800 yuan), and overlaps with some high-profile models of the M7 (starting from 289,800 yuan).Tesla's move is obviously an accurate cut into the Red Sea range of six medium and large new energy SUVs of RMB 300,000 to RMB 350,000, trying to compete for products with stronger battery life and control advantages in addition to the ideal and knowledgeable home smart cockpit ecosystem. A user group with strong preferences.

From a product perspective, the Model Y L wheelbase has increased by 150mm, the total vehicle length has reached 4995mm, the CLTC battery life has reached 751 kilometers, and the energy consumption is controlled at 12.8kWh/100km. It belongs to the current commercially available pure electric six-seat SUVs with high endurance and low energy consumption.The vehicle weighs 2088 kilograms, which is significantly lighter than competing products. The mixed tire width of 255mm in front/275mm in rear and the rear drive structure can further improve stability and handling accuracy.In terms of passive safety, the Model Y L is equipped with an airbag system that covers more than 95% of the longitudinal area of the vehicle. All three rows of seats are equipped with airbags. The three rows of seats support the installation of child safety seats to enhance protection in family scenarios.

The release node of this model is also very strategic.

According to Tesla's second-quarter 2025 financial report, the company's revenue for the quarter was US$22.496 billion, down 12% year-on-year, and net profit was US$1.172 billion, down 16% year-on-year.Gross profit margin fell to 17.2%, down 0.8 percentage points year-on-year, a low in the past two years.Global deliveries were 384,100 units, a year-on-year decrease of 13.48%.Against the backdrop of pressure on sales and shrinking profits, Tesla urgently needs to stimulate growth with higher value-added models.

Tesla's share price has fallen by about 7% since the release of the earnings report, and its market value has fallen back to US$736 billion, reflecting market concerns about declining profits and weak sales.Mainstream Wall Street investment banks such as Morgan Stanley and Goldman Sachs lowered their target prices after the earnings report, citing reasons such as intensified competition in the China market, declining profitability of old models, and the fact that new products have not yet been transformed into mass production advantages.If Model Y L gains effective volume in the China market, it is expected to restore market confidence in Tesla's pricing power in the global high-end electric vehicle market.

Since 2025, China's new energy market has entered a stage of deep "familyization". Data from the Passenger Transport Association shows that new energy SUVs with six seats and above have grown by more than 60% year-on-year in the first half of the year. Ideal cars occupy the market segment with their L series. Leading position.In the past, Tesla's main models were concentrated on five-seat, sporty and insufficient coverage for home users.The Model Y L is the first Model Y derivative with a complete three-row seat structure, making up for the shortcomings of family scenes.

It is worth noting that Tesla did not launch multiple configuration versions of the Model Y L, but used a single version to stimulate sales with rich financial policies. This pricing strategy is conducive to controlling costs and lowering the threshold for car purchases by stages.Compared with ideal and asking the world to launch a multi-model matrix with obvious price differences between high/low distribution, Tesla pays more attention to the direct presentation of the price-value ratio, which is attractive among middle-class users who pursue rational consumption.

In synchronization with the Model Y L, Tesla also launched a Model 3 long-endurance rear-wheel drive version (with a battery life of 830 kilometers) and a Model 3 high-performance four-wheel drive version (with a battery life of 647 kilometers) in mid-August. The former sells for 269,500 yuan. It is Tesla's longest-lasting model in the China market.It can be seen that Tesla's current strategy is to carry out high-frequency updates around the Model Y and Model 3 platforms, continuously extend user coverage, enhance product vitality, and avoid being marginalized by function/configuration iterations of new domestic power models.